Assistant Product Manager - (P)
Job Description
Role Objective:To manage pharmaceutical brand performance through strategic planning, execution of marketing deliverables, and providing robust sales support to drive market share and brand growth.
KEY RESPONSIBILITIES
Strategic Planning and Budgeting: Develop market intelligence by studying trends, analyzing agency reports, and collating feedback from sales teams.
Market Insight: Meet with Key Opinion Leaders (KOLs) and attend industry seminars to stay updated on market changes and competitor strategies.
Brand Planning: Prepare annual brand plans, including STP (Segmentation, Targeting, and Positioning) strategies aligned with market realities.
Execution: Ideate and design marketing deliverables such as brand communications, advertisements, promotions, and brand reminders.
Sales Enablement: Design incentive plans, deliver training modules at cycle meetings, and conduct strategic briefing sessions for the sales force.
Monitoring and Reporting: Continuously monitor on-ground execution and present monthly updates to marketing heads regarding budget variations and brand activity.
Relationship Management: Handle customer queries/complaints and manage the delivery of educational programs for chemists, pharmacists, and paramedics.
Vendor Management: Identify new vendors, support registration, follow up on material delivery, and approve payment disbursals.
STAKEHOLDER INTERACTION
Type of Interaction: Internal
Interaction with: Sales teams, Regional/District Heads, Marketing Heads, Training team, and Corporate Quality Assurance (CQA).
Nature of Interaction: Collating feedback, presenting execution updates, coordinating campaign execution, delivering training, and resolving customer complaints.
Type of Interaction: External
Interaction with: Key Opinion Leaders (KOLs), Industry Peers, and Vendors.
Nature of Interaction: Keeping abreast of market changes, networking at seminars, and negotiating/contracting with vendors for marketing materials.
JOB REQUIREMENTS
Professional Experience and Relevant Skills
Experience: 3+ years of experience as a Product Manager within a Product Management Team.
Experience Context: Exclusively Pharmaceutical industry experience.
Skills: Market research, competitor analysis, pricing recommendations, and process efficiency improvement.
Academic Qualifications & Certifications
Educational Qualification: Minimum Science Graduate.
Mandatory Qualification: Management Graduate (MBA)