Senior Analyst-Product content development
Job Description
Senior Analyst-Product content development
The Product Content Development & Optimization Analyst/Senior Analyst creates and optimizes the web presence of the Process Solutions portfolio by efficiently generating high-quality product content and structured product data for new and existing products, ensuring it is accurate, channel-ready, and optimized for discovery (SEO/AI search) and customer decision-making. Partner with Product Management, Digital & e-Commerce, and Marketing/MarCom to improve data quality, customer experience, and commercial performance, including building and leveraging AI-driven tools to scale and automate product data and content processes.
YOUR ROLE
- Ensure web product data readiness for New Product launches, collaborating with cross-functional teams to establish product requirements and timelines.
- Manage product information using Product Information Management (PIM) systems, ensuring accuracy and consistency across all digital channels.
- Audit and enhance product data quality, identifying and resolving discrepancies to maintain high standards in product representation.
- Extract and consolidate relevant product data/content from internal sources and translate it into digital-ready product narratives and structured attributes.
- Curate and maintain Product Detail Page (PDP) content that supports product discovery and customer decision-making, including scientific and marketing content.
- Optimize product content for web performance, including SEO and AI-assisted search/discovery, and continuously improve findability and clarity.
WHO YOU ARE
- Master’s degree in any Life Science Discipline (Biology, Chemistry, etc.).
- Minimum of 2–3 years of experience in web product data management, e-commerce, digital content writing or a similar role.
- Strong English writing skills with a proven track record of producing high-quality scientific and/or marketing content for a global audience / for web discovery optimization.
- Highly organized, detail-oriented, and able to deliver high throughput with consistency.
- Proactive, high-ownership, and solution-oriented, with a bias for action and a track record of driving issues to resolution.
- Proven ability to multi-task and work autonomously and effectively in a fast-paced, deadline-oriented environment with competing priorities.
- Familiarity with the Life Science industry and customer base, curiosity about product positioning.
- Familiarity with Product Information Management (PIM) systems and data quality management practices.
- Strong analytical skills, comfortable handling and analyzing data and using tools like e.g. Foundry, Excel, PowerBI to spot issues and trends.
- Overall understanding of the Marketing funnel and Customer journey.
- Practical SEO understanding; adept at diving deep into search including algorithms and technical details.
- Experience with digital marketing/SEO tools (e.g., SEMrush, Google Analytics).
- Experience in creating and utilizing AI tools for data analysis, generating and optimizing user-centric content and process automation.