Regional Marketing Coating

Mumbai, MH

Job Description

Overview

The Regional Coatings Marketing role for APAC incorporates voice of customer and market trends to the Coating segment management process andtranslates segment strategy into an execution plan for sales.
With the responsibility of Coating product portfolio focusing on Auto OEM COAs, Refinish COAs, Plastic COAs, Powder COAs, Coil COAs, 2-Wheeler COAs, ete as well as Functional applications.
This position is expected to contribute to the development of new out of box concepts, techniques, and standards in regard to the Regional Marketing function.
As an expert in his/her particular technical aspects, this person develops solutions to complex problems which require the regular use of innovation ensuring solutions are consistent with organization objectives.
As needed, this role has to also function in a project leadership role with entire project management in APAC.

Responsibilities include

Develop and implement the regional marketing strategy aligned with global and commercial objectives.
Collaborate with product management to support go-to-market strategies for new raw materials innovations
Initiate customer project and trace a progress of projects of sub-regions in APAC
Drive demand generation through targeted campaigns, events, webinars, digital channels and trade shows.
Create sales tools and training materials tailored to targeted campaigns/activities.
Design, develop, execute, track, analyze, report the performance of marketing campaigns, including social media reach out, managing the marketing budget
Take and drive accountability for activities, develop priorities and sales develop plans, own product launches and tech. training supported by InA, etc.,
Defend and grow market share thru marketing plans and programs for each product with strong collaboration with Sales, Technical, Product Management, Global Marketing, etc., take direct ownership of NPIs & Focus products sales.
Conduct market analysis to identify trends, customer needs, and competitive positioning.
Tailored & customized marketing support to key accounts to strengthen customer relationships
Collaborate closely with leadership to ensure marketing continuity and communication clarity of SUSONITY.
Maintain brand consistency across regional channels
Ensure proactive communication with stakeholders (customers, partners, and internal teams) throughout the transition.

Professional Experience:

5-8 years of marketing and/or sales experience in B2B Coating sectors such as specialty chemicals, raw materials, or manufacturing (i.e. Paint supplier). Technical background about understanding “Paint formulation”isstrongly preferred.
Strong experience in go-to-market (GTM) strategy, particularly for new product introductions (NPIs incl. Pre-launch activity).
Demonstrated ability to lead integrated demand generation campaigns (events, digital, trade shows, etc.) with measurable ROI.
Familiarity with cross-functional collaboration (Sales, Technical, Product Management, Global Marketing) and ownership of product launch planning.

Education:

Key Skills:

Strategic planning, regional execution
Strong understanding capabilities on color trend and paint formulations
Strong communication and presentation skill
Excellent communicator, able to work effectively across cultures and departments
Representative of MarCom in Coatings for the region
Responsible for customer training program (e.g. Pigments Academy program)
Market & Competition intelligence