Area Manager (Regional Business Manager)

Key Responsibilities

• Lead and coach the team to achieve sales, productivity and performance targets through strong in-field coaching, call planning and disciplined execution. 

• Create and execute regional/territory business plans aligned to brand strategy (targeting, coverage, quarterly priorities, cycle plans) and review progress through regular business reviews. 

• Drive high-quality, compliant HCP engagement (cardiologists/physicians) using evidence-led, value-based selling; strengthen disease/patient pathway understanding and objection handling. 

• Use sales and prescription insights, analytics and market intelligence to optimize targeting, improve call effectiveness and implement timely corrective actions. 

• Ensure brand plan execution and KPI governance (coverage, call quality, demand drivers, availability) and manage risks across competition, access and supply. 

• Operate within company policies and ethical codes 

• Partner with Marketing, Medical, Value & Access and Supply to deliver regional initiatives, resolve customer issues and improve patient access where applicable. 

• Build team capability through structured coaching (joint work, role plays, feedback), onboarding, performance reviews and talent development/succession planning. 

• Develop key accounts and KOLs across priority institutions/clinics to build advocacy and sustain demand 

• Support market access and institutional processes (where applicable) to improve adoption, affordability and continuity of therapy. 

• Own forecasting and business hygiene: accurate outlook, budget/expense discipline, and timely reporting/documentation. 

• Work with distribution/trade partners to ensure availability, primary–secondary alignment and stock/expiry risk control in priority channels. 

• Drive omnichannel execution and ensure data quality, privacy and use of approved content. 

• Continuously track competition and guideline/evidence updates and translate insights into local actions to protect and grow share. 

Essential Requirements:

• Bachelor’s degree (Life Sciences/Pharmacy/Business or related). 

• MBA/PGDM preferred. 

• 6–10 years pharma sales experience; Cardiovascular/ Specialty therapy exposure preferred. 

• 2–4 years team handling with strong coaching and performance management skills. 

• Strong market understanding and ability to drive compliant, scientific/value-based HCP engagement. 

• Experience with launch excellence / go-to-market execution and cross-functional ways of working. 

• Strong analytics; proficient in MS Office. 

• Strong communication, influencing and stakeholder management skills. 

• High ethics and compliance orientation; working knowledge of promotional codes/SOPs. 

• Employees with CRM team experience will be preferred 

• High field orientation; willing to travel extensively within the region. 

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
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