Manager - Product

Job Description

• Drive brand matrix: topline and bottom-line growth, managing GC% and A to S ratio.

• Lead strategic initiatives to build the brand and achieve set goals.

• Manage ATL campaigns and BTL activities effectively to ensure high media ROI.

• Analyze market and internal data to provide insights for strategic decisions.

• Lead innovation and NPD pipeline with strategic brand roadmaps.

• Accelerate brand growth through relevant digital marketing initiatives.

• Ensure strong stakeholder management with cross-functional teams.

• Manage creative, media, and digital agencies to deliver high-quality campaigns.

Work Experience

Minimum 5 years in FMCG / OTC

Education

Competencies