Senior - Brand Manager

Job Title:

Corporate Brand & Activations Manager

Job Grade:

G9B

Function:

Corporate Marketing

Sub-function:

Corporate Brand Marketing

Function Head Title:

Corporate Marketing, India Business

Location:

Sun House – Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Job Summary :

We are looking for a Corporate Brand & Activations Manager. The individual would be responsible for ideating & executing Sun Pharma’s corporate brand interventions. He/she will report directly to the DGM Corporate Marketing, India Business.

Key responsibilities:

1. Execute marketing campaigns ~ ATL, Digital & BTL
2. Ideate & execute brand interventions/campaigns/ long term properties/ large scale brand activations related to Sun Pharma corporate brand
3. Coordinate with multiple agencies for creative development & media management
4. End to end management of activations for corporate marketing including IPL led activations 
5. Liaise with Digital marketing team member to activate & implement digital plans for corporate brand
6. Liaise with CMI team to assess corporate brand’s equity across touch points & stakeholders
7. Bring in industry best practices for brand and activation to become the COE for the organization
8. Develop new brand properties that help strengthen Sun Pharma’s corporate brand imagery
9. Identify opportunities for corporate branding within existing activations aimed at doctors & trade
10. Ensure compliance of corporate brand guidelines in all marketing & packaging material
11. Competition scan as well as scan of other corporate brands
12. Manage the always on strategy in conjunction with an agency

Travel Estimate

As needed

Job Scope

Internal Interactions (within the organization)

Extensive interactions with teams across

External Interactions (outside the organization)

Continuous interactions with agency partners

Geographical Scope

India

Financial Accountability (cost/revenue with exclusive authority)

Job Requirements

Educational Qualification

Educational Qualification: MBA (from a Premier B-School is a plus)

Skills

1. Working knowledge of consumer communication development, Activation is a must
2. Digital marketing & social media marketing prowess will be a plus
3. Execution excellence & coordination skills
4. Strong communication & interpersonal skills
5. Self-driven and motivated

Experience

1. Years of Experience: 5-6 Years
2. FMCG/BFSI/E-comm/Auto - Marketing Manager or Corporate Brand Manager
3. Experience of collaborating with external creative & media agencies

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).